Working with two luxury brands like Edmonton BMW & Mini Edmonton was an amazing opportunity. While each brand has a distinct voice and target market they both have one thing in common: their customers love nice cars. 

This project started as a vehicle merchandising effort to increase website conversions. It was a video series meant to give curious customers a digestible way to learn about our vehicles in a short and snappy video. The response was massive. The star of our videos James Leigh quickly became the most recognized person at the dealership despite not being an actual car salesman himself. He was instead designated the product genius, a designated role in each dealership that was the vault of all-things BMW. His amazing knowledge of the vehicles mixed with some natural enthusiasm and charisma made James an the perfect star for the series. 

Spanning over 3 years Alexander and James created nearly seventy five BMW/Mini walk around videos. These videos generated the dealerships tons of views, engagement, and ultimately sales.